What Do Trends Tell Us - 1713 Words

Study the Industry-Apply what we learn-Look toward the future What do trends tell us? Where is the resale retail industry going? What about attracting employees and keeping them? How do we get the right people? Where are we going and how are we going to get there? These are just a small glimpse of the questions that we face on a daily basis. One of the questions that I had a year ago when I first started this program was what will the trends be for 2015 and will e-commerce capture all the gains we were hoping to see? We continue to read about retail sales growth through online sales, which accounts for an increasing portion of the percent of retail sales, there has been an upside for brick and mortar stores, like ours. We have†¦show more content†¦We will see our customers go online on their cell phone and check on what we have said and then purchase the item there in our store, where it is convenient and they can try the item on and take it home that day. Our customers are ubiquitous in that we have to stay on top of their various purchasing trends and predict the movements that they are going to make on a daily basis. Sometimes we get it, sometimes we don’t. We have found that our customers want options that work for them right at their fingertips along with great customer service. We have found t hat â€Å"omni-channel† shopping (the use of a variety of channels in a customer s shopping experience including research before a purchase-Wikipedia, https://en.wikipedia.org/wiki/Multichannel_retailing) is not only on the rise, but also here to stay. We need to find ways to embrace this new shopping method and find ways to optimize their experience within our store utilizing these methods. A few strategies that we are considering are: 1. Improve our technological understanding and how they can improve our customer’s in-store experience. †¢ We have been looking into utilizing our camera system as a technological advantage by counting customers (those above a certain height) as they enter the store and using this number in conjunction with our actual invoices for a